Building_Opening Restaurant-02
CFA_SupplyChain_Logo

Chick-fil-A's Supply Central

Client

Role

Goal

Chick-fil-A - Supply Chain Distribution
Atlanta, GA

Chick-fil-A - Supply Chain Distribution
Atlanta, GA

Project Management
Scriptwriting

Performance Direction
Motion Design

Project Management
Scriptwriting

Performance Direction
Motion Design

Animated Explainer Video

Animated Explainer Video

Introduction

This project taught me more about project management than any other video ever has. The scope of the project as a whole was the largest I've undertaken on my own, and it certainly paid off.

The Supply Chain Distribution department of Chick-fil-A's corporate office approached me with this project with the goal of explaining their new service Supply Central.

Though the original idea was to create a live action video explaining the service, I thought that because of the complexity of the concepts, it would make the most sense to create an animated explainer video using motion design.

Pre-Production

The most important part of pre-production was getting fully familiar with the product and the concepts associated with it. I did this through phone calls and email exchanges with the Sr. Project Leader. After getting that familiarity with the product, I was able to move forward in creating assets for production: scriptwriting, revisions, storyboarding, UI mockups, and other style frames.

IMG_0010

Production

Production is always the fun part of a job like this. Though there were extensive revisions on the script, the communications team, as well as the product team, were gracious enough to give me complete freedom with the aesthetic of the animation as long as I adhered to Chick-fil-A's visual identity brand standards. This made the creation of this video extremely enjoyable, though not without its problems. 

Setbacks

Because of the number of revisions within the script (because of changes within the platform's features) the project quickly changed scope, causing me to have to adjust for these changes. This taught me (unfortunately by way of many late nights) to always set provisions in the benchmarks set at the beginning of the project, to allow for circumstances like this. 

Chick-Fil-A
Building-01
4 Opening Restaurant_1

I drew from my previous knowledge of Chick-fil-A's visual identity brand standards and expanded on them to create the unique feel of the video.

Conclusion

This was an incredibly fun project to be a part of and though there are several things I would have done differently, I was blessed to be able to complete this project while taking 21 hours of classes at my university and working 30 hours a week at an internship. Though stressful, this taught me infinitely more about project management in motion design than any blog post or book ever could have. 

© 2018 Nevin McRay. All Rights Reserved.

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