CFA-01

Chick-fil-A New Product Announcement

Client

Role

Goal

Goal

Chick-fil-A Inc.
Atlanta, GA

Photography Production
Live Action Production
Set Design
Post Production

Social Content

This project was the first of many monthly projects for Chick-fil-A to provide social media content for their 900+ stores that use local social media accounts. These eventually became assets for market-wide social pushes, garnering hundreds of thousands of social media impressions, as well as print assets for many store flyers. 

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This project was a summer campaign that introduced two new menu items, Watermelon Mint Lemonade and the Smokehouse BBQ Bacon Sandwich - I tried to use something a little more colorful and exciting, as I was using this piece to pitch my services, and I really wanted these pieces to pop.

The concept for these social pieces was to bring excitement to these new items while illustrating what goes into creating them. 

The concept for these social pieces was to bring excitement to these new items while illustrating what goes into creating them. 

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The assets were used by 500+ stores, garnering social media impressions from all accounts over the US, building awareness of the new summer menu additions and how they're made.